Pakistani restaurant ‘plays dirty’ with Alia Bhatt’s ‘Gangubai’ scene, faces backlash  

Alia Bhatt starrer Gangubai Kathiawadi, which tells the story of a girl compelled into prostitution and later turns into a fierce fighter for ladies’s rights, has been gaining appreciation everywhere in the world for displaying the struggles of intercourse employees and their lives. Nevertheless, not too long ago, a Pakistani restaurant confronted backlash on-line after it used a well-liked scene from the film to advertise a males’s day on the eatery.

A Karachi-based restaurant chain ‘Swing’ used the heartbreaking scene from Gangubai Kathiawadi the place an harmless Gangu, performed by Alia, gestured to get her first buyer. “Aja na Raja – what are you ready for?” 

Utilizing the clip, the restaurant wrote, “Aja na Raja – what are you ready for? Swings is looking out all of the Raja’s on the market. Ajao and avail a 25% low cost on Males’s Monday at Swings!” on its official Instagram web page.

Swing began drawing flak on-line for the advert, which many discovered to be insensitive, disrespectful and low-cost.

“You really want to look into what’s being put up right here. To make use of a painful scene to justify no matter you’re providing is reeking of misogyny, ignorance. Do higher!” a consumer commented. 

“Is that this for actual? Simply the apparent msg from the scene shud v been sufficient not to mention the subliminal msgs. What sort of promotional scheme is that this?” one other consumer wrote.

“😐 what possessed you to make use of this as an advert?,” one other consumer mentioned.

Nevertheless, what was extra fascinating was that after being known as out for utilizing low-cost advertising and marketing stargey, the restaurant defended its publish and shared one other publish through which they shared a mock newspaper the place a headline learn, “Aray logon, itna dil pe kyun leliya? (why did you are taking this to your coronary heart a lot?)”. 

One other headline within the paper learn, “Film kare tou aag, restaurant kare tou paap (if a film does it, it’s sizzling; if a restaurant does it, it’s a sin).” 

In its caption, the restaurant wrote, “Only a idea. We did not imply to harm the emotions of anybody. The film and this publish relies on an idea. Like earlier than, we’re open to all and can be serving you with the identical love like we all the time have. ♥️” 

Later, it shared one other publish which learn, ” Gaaliyon ki goonj mein ab taaliyan bajeingi 👏” with a poster of Raziabai from the film with a caption, “Raziabai ko bhool gaye kya?”

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